What is SEO? How Does It Help Your Business?
A lot of people want to know what SEO is and how it helps your business grow.
SEO is also known by it's long form- search engine optimization.
According to Moz, an online guru of all things SEO, it can be defined as "...the practice of increasing the quantity and quality of traffic to your website through organic search engine results".
If you're not into digital marketing or SEO in general, you may not have a firm understanding of what "organic search engine results" are.
Organic search engine results are what happens when you type certain keywords or phrases into your search engine. An example would be when you hear someone say, "Hey could you google the address to the nearest pizza place?"
Speaking of Google, did you know that approximately 90% of web traffic to websites is driven by organic search results? That means that most people don't find your website by paid ads or searching for your business by name.
If you run a yoga studio, you want people to find your business when they "google" or search for "yoga studio near me".
This is where SEO comes in.
If your website is optimized for search engines, your business site will pop up in search results... Preferably on the first page!
How Does Google Know What To Show Me After My Search?
For the purposes of this blog post, we will use the internet's most popular search engine- Google- to explain.
Google has a crawler that finds and gathers all of the info on the internet. That information is gathered and fed into algorithms that show you the search results for your search terms.
Let's say you Google "how to install a wireless router". Google has an index of web pages that it has gathered information on that it will use to identify which pages are the BEST results for what you have searched for.
Hopefully the first couple of search results will be YouTube videos or blog articles telling you exactly how to install a wireless router. Thus giving you the EXACT information you wanted and were searching for. Isn't the internet amazing?
How SEO Impacts Your Ranking On Google
In a nutshell, Google has an index of what exactly users will find when they visit your website. Do you use certain keywords that explain what products or services your business has to offer?
There are a lot of factors that influence your rankings on Google, but things like content, location, and site structure are just a few of the important things that are considered.
Hiring An SEO Expert For Your Website
If you want your business website to be found among the first results on search engines, hiring an SEO expert is the best way to get results.
Optimizing websites for search engines is a highly-specialized skill that not just any average person can accomplish.
It takes experience, knowing Google's algorithms (and other search engines), being able to update your website, and knowing WHICH things are most important to update.
Not to mention, it's a good idea to have an SEO expert who is certified in Google Analytics so that they can monitor the progress of your SEO campaign.
If you have questions about how SEO could help your business grow, contact us today!