The Value Of Social Media Marketing
Updated: Apr 11, 2018
You may be wondering how social media can be used to grow your business.
Good news- I can explain.
Did you know that 81% of Americans have a social media profile?
-Courtesy of Statista.com
An effective social media manager is able to turn followers into customers.
This is because they are knowledgeable on how to connect with your target audience.
How do social media managers connect with your target audience?
Think about this- would you rather purchase a product or service from someone you know or a complete stranger?
You are more than likely going to give your business to someone who has taken the time to build a relationship with you.
Social Media Managers know how to use marketing and content development to reach your target audience. They also work on building relationships with your followers and putting your business in front of new faces.
A professional Social Media Marketer also develops a strategy to reach your goals.
Oftentimes these goals include building followers, raising engagement (how you interact with your audience), and creating new content for you to share.
What Kind Of Content Should You Post On Social Media?
The content that you share represents your business. So you want a Social Media Manager who connects with you and understands what kind of image you want to put out there for your customers.
Your content should be planned in advance with specific goals in mind. Managing social media is much more than just making random posts from your accounts on a random basis.
A content strategy should focus on your business objectives and your posts should reflect those as well.